Launched in 1971, the first Stressless relaxation recliner quickly conquered the Norwegian market. Nearly 50 years later, the brand owned by the Ekornes Group has attracted 45 million consumers around the world. This powerful notoriety is certainly not the result of chance. Innovation and the quest for a product with absolute comfort have been the workings of the Group since its creation in Sykkylven, in the Norwegian fjords, in 1934...
Stressless, a family adventure above all
Accompanied by his brothers, Jens Ekornes established his production of springs for furniture and bedding in the mid-1930s. Very quickly, the founder developed a new mattress integrating an innovative system of internal springs then launched into the manufacture of foam and furniture. living room in Norway. The launch of the first Stressless chairs in 1971 marked a turning point in the group's history.
Equipped with many unique patented functions such as its Plus TM System allowing automatic adjustment of the headrest and reinforced lumbar support, Stressless armchairs met with undisputed success over the following decades, thus opening the doors to international markets. to the Ekornes group.
Stressless is now marketed in 43 countries and has enjoyed great success with consumers as well as a powerful reputation: one in two French people are now aware of the Norwegian brand.
Ref. Relax Stressless Legend 3 Seater Sofa
Product innovation, a key objective at Stressless
The introduction of new innovative features is part of the DNA of the Ekornes group and even one of its primary vocations to market probably the most comfortable products in the world. With more than eighty years of investments in Research and Development, each stage of deployment of the Stressless brand introduces new patented features to ensure ease of use and absolute comfort, notably thanks to total freedom of movement. of the body on the chair.
“Adopting a Stressless relaxation chair means not only having an armchair adapted to your body shape and tastes, but also a unique experience which will give you the impression each time you use it of floating in the air without making the slightest noise. ! ".
In addition to the promise of “innovation in the service of comfort” , Stressless products are a guarantee of quality and reliability with a ten-year guarantee on the mechanism of its armchairs and sofas.
Brice Dubéguier-Sellami , Member of the Marketing Department for the Ekornes Group
Ref. Stressless Skyline Relax Armchair
Manufacturing processes that respect the planet
Well known for its environmental commitments, Norway sets an example for many countries around the world. This pioneering country was able to count on the Ekornes group to promote manufacturing processes worldwide with total respect for Norwegian natural heritage. Attached to tradition, the group has made sustainable development one of the pillars of its activity by recycling its waste in particular.
Some examples of actions carried out by the Ekornes group to reduce the ecological footprint to a minimum:
- White beech shavings from the manufacture of the bases of Stressless armchairs are used to heat the factories;
- Scrap materials used to design armchairs and sofas, such as leather, are resold to companies manufacturing smaller objects.
Ecological materials most often replace the most harmful chemicals, as evidenced by the Ekornes group's use of water-based paints.
Ref. Relax Stressless Windsor Sofa
An innovative design for Stressless comfort
Combining design and comfort is not contradictory at Stressless. On the contrary, to design its armchairs and sofas, the group gleans its inspirations from the furniture market to meet consumer expectations.
Fifteen designers are also employed by the Group to submit new proposals to adapt to market developments. No less than eight ranges of wood are available to customers, not to mention the multitude of colors and materials to design their tailor-made armchair.
The Ekornes Group is thus one of the largest users of leather in Europe. The selection of this noble material is the subject of particular attention and meets current international control standards. The result of unique know-how, the meticulous work of the leather gives each Stressless piece a unique character.
Four types of leather are used to design Stressless armchairs and sofas:
- Batick and Cori leathers have few natural irregularities;
- Paloma leather slightly retains its grained appearance;
- Noblesse leather is the most luxurious because it has kept its upper surface intact: we are then talking about full grain leather.
All the ranges offer an infinite choice to satisfy all customer desires and integrate perfectly into their interior. This “comfort companion” is often envied in the home because “if you don't renew your armchair, you often buy a second one so that everyone can benefit from Stressless comfort at home” declares the Ekornes Group.
